Daryle Lockhart

Senior Marketing Technology Executive

Daryle Lockhart

Senior Marketing Technology Executive


I'm a senior marketing technology executive focused on delivering great success for clients across multiple industries around the world. I am also an active and passionate advocate for the arts.

I'm Vice President and Senior Client Partner at VML, the largest creative agency network in the world, which is part of WPP, a media holding group that's even larger. Our clients vary, from finance to auto to tech, retail, media/entertainment, fashion and beauty.

I'm also a co-founder and Vice President of the African American Film Critics Association. AAFCA members are a geographically diverse cross-section of journalists, covering all genres of the cinematic arts while representing multiple mediums – including print, TV, radio broadcast and online. Collectively, we reach a worldwide audience in excess of 100 million. You can see our members regularly on Turner Classic Movies, The annual AAFCA Awards, Our annual TV Honors Show, and other cool places.

I'm also a voting member of multiple entertainment award committees including the NAACP Image Awards , Film Independent Spirit Awards, and the American Film Institute. That's fun, and I think my votes have helped launch or sustain some amazing careers.

I am passionate about art, film, music, and lots of things related to science fiction.

I love sports, but MOSTLY football (aka soccer). I'm a Chelsea supporter, and a Lakers/Dodgers/LAFC fan.

Also…I am a cancer survivor. There's no cure, so it's an ongoing fight, but it's a fight I show up for every day. (This is your reminder to get screened/tested.)

Before all of the above, I was a marketing exec in the entertainment industry, mostly in music and film. I've written strategies and plans that have sold millions of albums (back when you used to have to sell physical units) across almost every genre of music. My passion was for what technology could do to bring music to more people faster and more cost effectively, and that's what lead me to marketing tech.

Along the way, I've also owned a comic book store and a couple of websites that I've either sold or moved on from.

I talk about science fiction movies from various eras on the Sci Fi Time Capsule Podcast.

  • Work
    • VML
  • Education
    • New York University, SPS (Global Sports Mgmt)