Daryle Lockhart

Senior Marketing Technology Executive

Daryle Lockhart

Senior Marketing Technology Executive

Hello! I'm a marketing technology executive focused on the data and customer insights side of campaigns.

I'm Vice President of the Program Management Office and Global Client Lead at Wunderman Thompson, a New York-based global marketing communications agency that's part of WPP, with 200 offices in 90 markets. My team is a center of excellence, specializing in data-driven campaign automation and personalization.

I'm also a co-founder and Vice President of the African American Film Critics Association. AAFCA members are a geographically diverse cross-section of journalists, covering all genres of the cinematic arts while representing multiple mediums – including print, TV, radio broadcast and online. Collectively, we reach a worldwide audience in excess of 100 million. You can see our members regularly on Turner Classic Movies, The annual AAFCA Awards, Our annual TV Honors Show, and other cool places.

I'm also a voting member of multiple entertainment award committees. That's fun, and I think my votes have helped launch or sustain some amazing careers.

I enjoy art, science and speculative fiction, music, sports, esports, travel, and comic books from around the world.

Also…I am a cancer survivor. There's no cure, so it's an ongoing fight, but it's a fight I show up for every day. (This is your reminder to get screened/tested.)

Before all that, I was a marketing exec in the entertainment industry, mostly in music and film. I've written strategies and plans that have sold millions of albums (back when you used to have to sell physical units) across almost every genre of music. My passion was for what technology could do to bring music to more people faster and more cost effectively, and that's what lead me to marketing tech.

Along the way, I've also owned a comic book store and a couple of websites that I've either sold or moved on from.

I own and edit SciFiGeneration.com. I talk about science fiction movies on the Sci Fi Time Capsule Podcast.

  • Work
    • Wunderman Thompson/WPP
  • Education
    • New York University, SPS (Global Sports Mgmt)