Daryle Lockhart » starwars http://darylelockhart.com Tuned into tomorrow. Mon, 30 Apr 2012 21:32:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Midnight Release Parties for Star Wars on Blu-ray http://darylelockhart.com/blog/midnight-release-parties-for-star-wars-on-blu-ray/ http://darylelockhart.com/blog/midnight-release-parties-for-star-wars-on-blu-ray/#comments Sat, 10 Sep 2011 12:13:03 +0000 Daryle http://theblackboxoffice.com/?p=29498 Hastings has plans for chain-wide Midnight release parties for the release of Star Wars: The Complete Saga, Star Wars: The Original Trilogy and Star Wars: The Prequel Trilogy on Blu-ray.

]]> http://darylelockhart.com/blog/midnight-release-parties-for-star-wars-on-blu-ray/feed/ 0 Lego Star Wars: The Padawan Menace coming to Blu-Ray and DVD http://darylelockhart.com/blog/lego-star-wars-the-padawan-menace-coming-to-blu-ray-and-dvd/ http://darylelockhart.com/blog/lego-star-wars-the-padawan-menace-coming-to-blu-ray-and-dvd/#comments Sat, 23 Jul 2011 06:34:25 +0000 Daryle http://theblackboxoffice.com/?p=28386 Family-Friendly Fun, Spirited Action – Along with Two Bonus Shorts, and an Exclusive Minifigure on September 16!

]]> http://darylelockhart.com/blog/lego-star-wars-the-padawan-menace-coming-to-blu-ray-and-dvd/feed/ 0 Star Wars deleted scenes revealed at Comic Con http://darylelockhart.com/blog/star-wars-deleted-scenes-revealed-at-comic-con/ http://darylelockhart.com/blog/star-wars-deleted-scenes-revealed-at-comic-con/#comments Fri, 22 Jul 2011 17:51:31 +0000 Daryle http://theblackboxoffice.com/?p=28333 It is useless to resist. The Blu Ray Box Set features deleted scenes and 40 hours of stuff Star Wars fans obsess about.

]]> http://darylelockhart.com/blog/star-wars-deleted-scenes-revealed-at-comic-con/feed/ 0 George Lucas’ search for ‘feasible technology’ puts ‘Star Wars’ on hold http://darylelockhart.com/blog/george-lucas%e2%80%99-search-for-%e2%80%98feasible-technology%e2%80%99-puts-%e2%80%98star-wars%e2%80%99-on-hold/ http://darylelockhart.com/blog/george-lucas%e2%80%99-search-for-%e2%80%98feasible-technology%e2%80%99-puts-%e2%80%98star-wars%e2%80%99-on-hold/#comments Fri, 03 Jun 2011 03:44:31 +0000 Daryle http://theblackboxoffice.com/?p=27358 Despite rumours flying that George Lucas has shot 50 episodes of a live-action ‘Star Wars’ TV series and that the shows are already ‘in the can’, it seems fans might have to wait a long while before they can catch up with it.

]]> http://darylelockhart.com/blog/george-lucas%e2%80%99-search-for-%e2%80%98feasible-technology%e2%80%99-puts-%e2%80%98star-wars%e2%80%99-on-hold/feed/ 0 Adidas’ Star Wars collection http://darylelockhart.com/blog/adidas-star-wars-collection/ http://darylelockhart.com/blog/adidas-star-wars-collection/#comments Tue, 19 Jan 2010 22:25:41 +0000 Daryle http://darylelockhart.com/?p=794 adidas-stormtrooperAgain, I’m not a sneaker head. I don’t really have a collection of limited edition anything clothes related, actually. But I AM a bit of an Adidas fan. So when I saw these, I stopped and looked close. Ricky Kim (of Evil Manito) posted the first images on facebook some time ago. Generally speaking, I hate gimmicky gear. I like Guinness beer, and I like french cuff shirts, but I will not wear a Guinness branded french cuff shirt. It’s just silly. Even for me, the guy with a TARDIS on his desk.

But sometimes, it works. The Ferrari Puma stuff, for example. Love it. They’re mostly the only red items of clothing I own, actually. I also love the Ecko Star Wars stuff, and when I thought about it, I’m totally waiting on the Ecko/Timex watches (Boba Fett Indiglo. Yeah.) so I wondered…could Adidas do something I’d actually wear (with the Ecko stuff, preferably?)

And if not, is it something cool enough for my Clone Wars-loving son to rock?

Yep. This is Star Wars gear even a Trekker can love.

adidas_xwing_bg

adidas_yoda_bg

adidas_luke_bgadidas_falcon_lg

credits for the video ad:

Agency: Sid Lee
Director: Nima Nourizadeh
Production House: Partizan
Editing: Daniel Sherwin
Special Effects: The Mill – London
Sound Design: Mathieu Lafontaine
Mix: Boogie Studio
Production: Jimmy Lee

Plus, their online campaign is wonderful. It’s one of the few campaigns that is truly geeky, in that the time and budget it must have taken to A) line up David Beckham and Snoop for these ads and B) code the facebook connect functionality for the landing page — is to much for a niche segment of the brand. No, someone at Adidas loves them some Star Wars. And God bless ‘em for it!

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