justinrampage:

Being bored out of your cranium when buying batteries could be a thing of the past, if designer Spencer Bigum has anything to do with it. His new iconic promo packaging designs would make sure of that!

Duracell Promo Packaging by Spencer Bigum (Facebook)

Via: Flooby Nooby | Lovely Package

artdiva:

yup, that’s Daft Punk’s “Around The World”

from Sonar Kollektiv’s SK200 compilation

agentmlovestacos:

Record Store Day exclusive TRON: Legacy vinyl! Rolling Stone has a cool (albeit annoyingly formatted) list of 20 RSD exclusive releases to pick up.

via eektrooper:

Anyone planning on picking up the “Record Day” exclusive “TRON: Legacy Translucence Identity Disc vinyl record” tomorrow?

Now that I’ve seen it, I can share with you a bit why.

When “Tron” came out in 1982, I was 12. A few months before it came out, a man I’d never seen before came into my classroom at school to introduce a new “computer science class”. There were three Apple II e computers in a small room. the man asked if anyone in my class of 38 were interested in signing up for the class. It would be an after-school program. Two of us raised our hands. I don’t know where Desmond is now, but he was a really bright guy who was very well encouraged by his parents to do anything math and science related. My parents encouraged me to do anything creative. I fell in love with science on my own.

So Desmond and I started in the first computer class at IS 318 in Brooklyn New York, a school now known for it’s championship chess club. I learned to program in BASIC and then learned about all the possible artistic applications. I spent most of my afternoons in an arcade halfway between school and home ( I am still one of the best Defender players in the tri-state area) and my Walkman was always filled with tapes of electronic music (or hip-hop) so I was clearly into the application of electronics into pop culture. In short – I was hooked. I saved gift money and my mom got me a Commodore 64. I had a Cap’n Crunch whistle. That’s all you need to know.

That summer, I was watching TV and a trailer came on for a new movie coming in July. It was Tron. A movie about a dude who gets teleported into a computer world. And the “Switched On Bach” composer (Wendy Carlos) did the music?! I was sold.

So there I went, opening day, at a movie theater on Fulton Street that’s long gone now…I saw “Tron”. The theater was half full. Mostly older people. Nobody of color except me and a Korean kid who was around the same age as me.

I had seen two Star Wars films by that time. But this movie affected my life in a way that no other set of moving pictures had since Star Trek:TOS. My mind raced. Was matter teleportation possible? Was it really just a matter of irradiating sections of your body part by part and storing the broken up pieces in the data stream? Reminder: I was 12 years old. ON the train ride home I decided two things: I was going to learn to play a synthesizer, and computers were going to be a major part of my life.

Fast forward 28 years and I have done both. I’ve built websites, sold websites, I’ve programmed and played synthesizer in bands, on remixes…you get the idea. A weird B-movie inspired me to do great things in real life. And I did them. Who will be inspired by this sequel? I don’t know. But I do know that this crazy story has become a part of my lifelong dedication to the pursuit of happiness and perfection in sight, sound, and science. And so I will continue to champion this story’s impact.

The full projection mapping sequence from the HP ePrint & TRON: Legacy Experience on the the roof of the QEH on London’s Southbank, late Nov/early Dec 2010.

An immersive visual spectacle augmented with snippets from Daft Punk’s soundtrack and orignal sound FX from the film… in no way enhanced by the bitterly cold weather.

Plug your headphones in and turn it up!

More pics - bit.ly/?haVdvu
View trailer - vimeo.com/?17283195

This photo gives a good idea of scale - bit.ly/?er4BCE Created using 6x18k projectors onto a projection canvass of approx 50m wide by 20m tall. Audio from an 8k D&B sound rig.

By creative agency Guided Collective in collaboration with Flat-e / Seeper (animation and projection mapping) and Si Begg (sound design and re-jigged elements from Daft Punk’s TRON: Legacy soundtrack).

Let’s start with the most important update first: the new trailer revealed at Comic Con. Lots of story elements revealed, and more effects shown off. Lovely. A LITTLE more Daft Punk shown off, too, though not enough to really get anybody focused on the soundtrack. If you want to be surprised and learn the story at the theaters on December 17, you may wanna skip this trailer. If you’re like me and just can’t wait…take the jump.

At Comic-Con, Disney sorta took over with the promotion of this movie, and one such example is the “End Of Line Club” party. Check it:

And then, of course, there was the panel:

and, press conference:

But sometimes, it works. The Ferrari Puma stuff, for example. Love it. They’re mostly the only red items of clothing I own, actually. I also love the Ecko Star Wars stuff, and when I thought about it, I’m totally waiting on the Ecko/Timex watches (Boba Fett Indiglo. Yeah.) so I wondered…could Adidas do something I’d actually wear (with the Ecko stuff, preferably?)

And if not, is it something cool enough for my Clone Wars-loving son to rock?

Yep. This is Star Wars gear even a Trekker can love.

credits for the video ad:

Agency: Sid Lee
Director: Nima Nourizadeh
Production House: Partizan
Editing: Daniel Sherwin
Special Effects: The Mill – London
Sound Design: Mathieu Lafontaine
Mix: Boogie Studio
Production: Jimmy Lee

Plus, their online campaign is wonderful. It’s one of the few campaigns that is truly geeky, in that the time and budget it must have taken to A) line up David Beckham and Snoop for these ads and B) code the facebook connect functionality for the landing page — is to much for a niche segment of the brand. No, someone at Adidas loves them some Star Wars. And God bless ‘em for it!