About Daryle Lockhart

Daryle Lockhart is an artist, marketer and syndicated culture critic who is quietly leading a revolution in truly interactive media. He is founder and chief creative officer of Global Soul Media, LLC, a boutique international marketing communications agency which has served brands in industries ranging from auto to fashion, including Honda Motor Company America, Sony Music Entertainment Japan, Triple 5 Soul, Vibe Magazine, and Belk Department Stores. Under Daryle’s direction, Global Soul Media has launched successful ventures to reach niche lifestyle audiences, like Mobile Soul, one of the oldest and longest-running podcast mixshows in the world, Indie Film Lounge, an online screening room featuring original previews and reviews of independent film, and The Black Box Office, the website that single-handedly changed the way multicultural film is covered online.

Since 1990, he has contributed to the entertainment industry in production, sales, and marketing in music, film, and online.

CAREER

Daryle started his career as urban music buyer for all of HMV’s USA stores. His insistence that hip-hop and acid jazz music be featured and properly merchandised caught the eye of major labels, and soon he was snatched up to run promotion and marketing efforts. From 1990 – 1997 he enjoyed being one of the few, proud pioneers promoting hip-hop and new urban music to radio, television, and film. He designed and executed marketing and promotion plans at Virgin, Mercury, Capitol, Motown, and Loud Records.

In 1996, he launched an independent marketing company which would become Global Soul Media. He then went back to his artistic roots, sharpening his creative skills on animation projects. For three years, he worked on “Doug”, “Doug’s 1st Movie”, “Sabrina, The Animated Series”, and “Courage, the Cowardly Dog”.

In 2000, while still consulting various entertainment companies, he began a move into interactive media. He created the first interactive presence for an artist or entertainment property in social media at Community Connect, Inc. in 2000 (for R&B artist Brian McKnight). In 2002, he created “21st Century Style“, a music series with Enyce Clothing Company (now a part of the Sean John portfolio) that gave the world its first look at Grammy Award-winning artist John Legend. In 2004, he brought Honda Motor Company, Vibe Magazine, and SonyBMG Music Entertainment together to showcase new artists in a series called “First Up”. He also launched fashion label Triple 5 Soul’s music series with an exclusive mix CD celebrating their 15th anniversary. In 2005, Trace magazine enlisted Daryle to start its interactive music project with a podcast series that started from its “Music Uncommon” issue. In 2006, “Hands-On”, an invite-only video game tournament that brought urban video game enthusiasts together with hip hop artists. In 2006, he brought Seagram’s Gin to Tom Joyner’s BlackAmericaWeb.com to present the “Listening Lounge”, which showcases new artists in an area where they can hear and purchase, and in 2007, he brought AT&T together with BlackAmericaWeb.com for an exclusive video performance series called “In Studio Jam”. In 2008, he created the RushmoreDrive-In channel for IAC/InterActive Corp.

Daryle has raised over 11 million dollars in ad revenue for media publishers, and his marketing strategies have sold 20 million units for music companies in the US and Japan.

For a more detailed look at his career and professional accomplishments, check his linkedin.com page HERE.

FAMILY

Daryle, his wife, and two children live in North Carolina, and passionately support arts programs in public schools.

Member of:
African-American Film Critics Association
High School of Art & Design (NYC) Alumi Group
Fashion Institute of Technology (NYC) Alumni Group
New York University’s Tisch School of The Arts Alumni Group

Hobbies:
Collecting rare comics.
Collecting film and music. (film favorites: anime, science fiction. music favorites: progressive, electronic, and jazz)
Studying Physical sciences.

Sports:
Chelsea FC
Carolina Panthers
Los Angeles Lakers

He is also an advanced student of the kuk sool won and toyama-ryu iaido martial arts disciplines.